Posts in January 2011

BOOM!er Spotlight: Emilia Round 2

By BOOM! Banter on January 31, 2011
BOOM!er Spotlight: Emilia Round 2

How do you take advertising professionals and make them into warriors? Two words: Agency Wars! Four months ago professionals from across the advertising industry signed up for one of the biggest challenges of their lives; become an amateur boxer and lay it all on the line for charity. All proceeds went to support the new Ronald McDonald House in Toronto and January 26th was the big date!

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31Jan

BOOM!er Spotlight: David Graham's...

By BOOM! Banter on January 21, 2011
BOOM!er Spotlight: David Graham’s First Event Planning Experience

BOOM! Marketing is venturing into all kinds of new waters this year. It has been a busy year so far with a lot more to come. Our very own David Graham is heading up our new Event Planning Division and this video takes us on...

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21Jan

The Canadian Tourism Commission and...

By BOOM! Banter on January 17, 2011
The Canadian Tourism Commission and Twitter

Recently, an article in Marketing Magazine entitled “There is no place like Out Of Home,” was published demonstrating the most creative Out of Home tactics in 2010. Great ideas like the Target ‘Kaleidoscopic Fashion Spectacular,’ that had 150 rooms lit up with LED lights and...

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17Jan

TOP 5: Inspirational Speakers

By BOOM! Banter on January 14, 2011
TOP 5: Inspirational Speakers

Last night we hosted an MDC Partners Jr Networking event here in the office. It was a great opportunity to meet more of the MDC family and it gave us a chance to show more of the world BOOM! Marketing We were also privileged to...

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14Jan

How Computer Tablets are Impacting...

By Fabio H Buritica on January 11, 2011
How Computer Tablets are Impacting Experiential Marketing

As sales of the iPad exploded over the holiday season, I felt it was important to take a look at how Tablet technology is becoming an important element in our industry. In a recent EMF and IMI International study, it was found that experiential programs that include a drive to web create stronger purchase conversion (more than 30% over the IMI International standard action line) by extending the live experience and brand conversations online.

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11Jan

TOP 5: Top 5's

By BOOM! Banter on January 7, 2011
TOP 5: Top 5′s

This week we wanted to take a look back at our TOP 5's form last year and share some results with you! This week we are doing the TOP 5...TOP 5's according to number of pageviews (or how many times the pages were viewed.

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07Jan