Posts in March 2011

Spring is here...minus all the snow. Although we did receive a fresh snow fall on the official first day of Spring (March 21) this year, we are still in the Spring spirit! So, this week we put together a list of events that are great to attend this season that are packed full of great activations!

We are well aware that St.Patrick's day was yesterday but we wanted to recap some of the cool things that took place in honor of this special day. When we look at these events or special concepts for St. Patrick's Day, we see the relation between them and the Experiential Industry. Parades are always huge events, dyeing a river green works like a giant piece of staging and a special uniform is something we would create to make our events BOOM! So we've provided you with some videos and pictures of our Top 5 favorite St. Patrick's day events/ elements

“ALL HANDS ON DECK (AHOD)” is a term we use at BOOM! to describe an event that requires our entire head office team to pitch in and help activate. They result from a combination of sheer magnitude and our dedication to excellence - which we’ve coined “The BOOM! Standard.” These events are not your typical execution where a small team of brand ambassadors can manage the entire day’s work. AHOD days tend to fill a massive venue like Toronto’s Yonge and Dundas Square, where in a single day, we can interact with upwards of 50,000 consumers.

In the Experiential Marketing Industry quitting time is not always 5pm. Saturdays and Sundays often times become another day of the work week and it can sometimes feel like you haven't seen other staff members (in office or in field) in forever. It is important to take some time to regroup once in a while and do some team building. Your teams are just like your mobile tour vehicle; maintenance is important. So, in this weeks Top 5 we are sharing what we believe are some great Team Building events your company can host for its employees.

Sunday 9:00AM: I head to the Metro Toronto Convention Centre for my third day at the Toronto Autoshow. I arrive at 9:45 am, 15 minutes before I begin my shift. I enter through the South Building and go straight down three sets of escalators before I reach the exhibits. The car enthusiasts are already in line 45 minutes before the doors even open. We’re approximately 300 ft below street level but you would never know it with all the lights, shiny cars and red carpet – it feels like a movie set.