Posts in March 7, 2011

“ALL HANDS ON DECK (AHOD)” is a term we use at BOOM! to describe an event that requires our entire head office team to pitch in and help activate. They result from a combination of sheer magnitude and our dedication to excellence - which we’ve coined “The BOOM! Standard.” These events are not your typical execution where a small team of brand ambassadors can manage the entire day’s work. AHOD days tend to fill a massive venue like Toronto’s Yonge and Dundas Square, where in a single day, we can interact with upwards of 50,000 consumers.