Posts in April 2011

Today marked one of the biggest events in 2011, the Royal Wedding. Prince William and Catherine Middleton were wed bright and early this morning in one of the most publicized events of the year. Many of our staff took the time to watch the ceremony and enjoy all of the wedding nostalgia. As they watched, they put on their Experiential Marketer 'Goggles' and took note of so many great elements that were present. So, we made a Top 5 list of Royal Wedding Elements that we feel made the experience of the event that much more radiant.

Choosing the right location to activate is critical to the success of your event. This week, we created a list of 5 factors experiential marketers look at when choosing where to activate. There are many factors that come into play when we are looking for...

Today we wanted to look at DropBox.com. This service works just like a server at your office or the same way an FTP site would, but without all of the complicated logins and passwords. You could also call it a cloud system (see: http://en.wikipedia.org/wiki/Cloud_computing), or a server that lives somewhere in the world and stores your files, pics, videos, etc.

On April 22nd we will be celebrating Earth day across this beautiful planet of ours! In honour of this occasion we have put together a Top 5 list of things you can take part in to do your part during Earth Month!

Remember that saying your parents and school teachers used to drill into your head when you were younger? Does “safety first” ring a bell? Well, hopefully that advice stuck with you if you’re planning on embarking on a mobile tour.

In a recent article written by Kevin Meany for progressivegrocer.com entitled " Making a connection with the young," he releases insight from his national survey (US based) pointing out the fact that Millennials (consumers 21-25 right now) are drawn to live experiences. The results also link live experiences to increased trial, improved loyalty and garnering word of mouth advertising.

This year will mark Schick Quattro for Women’s 4th year at the event and our BOOM!ers are in full effect. Over the last few days we’ve had our team on site at this mega event and we wanted to share some of their insights with you.