Posts in July 2011

The second last long weekend of the summer is upon us! This is a happy time and a bit of a sad time since the end of summer is coming closer. To help alleviate that sadness, we created the TOP 5 Long Weekend Events you can attend across Canada to put a smile on your face and some pep in your step as you enjoy the rest of the summer.

Every year the Shoppers Drug Mart Weekend to End Women's Cancers brings thousands of people from across the country together for one cause: Find a cure to end all women's cancers. This year there are 5 stops on the tour (Ottawa, Calgary, Vancouver, Montreal, Toronto), each more memorable than the last. Through all the blood, sweat and tears shed by the walkers, there are a lot of smiles.

One of the most well known events in Canada is the Calgary Stampede. It is a ten-day event that runs from July 8 – 17, that is also known as “The Greatest Outdoor Show on Earth!” and our Hidden Valley Ranch (HVR) team is in...

For the 2nd consecutive year, BOOM! Marketing produced an all-star race weekend kick-off event, on the rooftop of the exclusive Thompson hotel. Mike Conway, Marco Andretti, Danica Patrick and Ryan Hunter-Reay were some of the celebrity drivers in attendance. The legendary Michael Andretti was also present, with of course, the entire Andretti Autosport family, an iconic racing name synonymous with winning.

Run 2011 that will be happening this Saturday in High Park. it is a 5-10k Charity Run, with all proceed going to the Free The Children Foundation. This event is being hosted by a group of students from the George Brown College, Sport and Event Marketing Program, as part of their year end final project.

I recently attended BOOM YoU! in Halifax and it was memorable indeed! BOOM! Marketing is different from any other marketing company I’ve ever known. As you walk in a room full of great food and music, the differences versus any other organization are easy to see. The room was full of diverse personalities – full of energy! The BOOM! head office team made everyone feel welcome as we were all greeted with warm smiles.

Quarterly, BOOM! holds Book Banter, a personal & team development initiative, where the team comes together to discuss something we've read - a book, a blog, a quote - and reflect on it as a group. This initiative started when BOOM! was no more than a handful of office staff as a means to frugally foster growth and development. Now, with sessions of Book Banter that see more than 35 people, it continues to feed people's zeal for learning and promotes motivation and empowerment amongst the team.