Posts in August 2011

How many times has a credit card banner along the rink boards motivated you to go apply for one? Or, how often do you buy a case of wine because it’s the title sponsor of a major event? Most likely your answer is never, yet, we continue to see it all the time. As experiential marketing continues to grow, activating these types of sponsorships has become one of the main pillars of the business. There are many reasons as to why this method of activation is so effective, yet three stand out the most: The chance to be in the right place at the right time; Opportunity to create true moments of brand engagement; Creating strong ROI. Relevant activations ensure that there is a direct relationship between the brand experience and the sponsorship – the connection of the two is where and when the magic happens and leaves an impression that resonates long after the consumer has left the event.

This weekend the Canadian National Exhibition in Toronto and the Pacific National Exhibition in Vancouver kick off! These are two huge events in Canada and draw in thousands of people over a two week period. These events provide a variety of great opportunities for marketers and this week we wanted to explore the Top 5 reasons to activate at these events. From food, to the rides, all of these elements are a great draw for various consumer segments, you just need to know how to find them there!

From July 20th to July 31st 2011 the ‘Bureau of Doing Something About It’, a Bruce Mau Design (BMD) Pop Up Studio, was exhibiting the most creative collections of complaints Toronto has ever seen! Teaming up with the Toronto Complaints Choir for the first time, this instillation aims to bring Torontonians grievances to life and provide solutions to them, in an interactive and engaging experiential setting. Amanda Happé, Senior Designer at BMD spear headed the project and had it in the works since late last year.