Posts in September 2011

Canadian Tire Jumpstart Videos

Canadian Tire Jumpstart Videos

Here is the latest video from the Canadian Tire Jumpstart Tour, as well as a few from the road

QR Codes in Experiential Marketing

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

The Jumpstart Blog

The Jumpstart Blog

Here are a few blog posts from our CT Jumpstart tour blog. You can visit us at www.ctjumpstart.tumblr.com to see all of our posts from the road 1. Our daily travel maps: http://ctjumpstart.tumblr.com/post/10245963308/ctjumpstartroute 2. (Video) Meet Team Legacy: “We can’t wait to share our stories...

The Food Truck Experience

The Food Truck Experience

Street food is always an experience, whether it’s a hot dog after a ball game or a sundae from the ice cream truck. But a new trend with Gourmet food trucks is emerging and this has consumers choosing their meals in a whole new way.

A letter from Chad Cieslik

A letter from Chad Cieslik

We've known Chad Cieslik for two years now and we've seen him act as a beacon of hope, an inspiring man and an individual who won't give up the fight against cancer. We were so happy to find out he wanted to share this letter with all of you. We encourage you to take these words of inspiration and use them to motivate you to join the walk next year! This was written by Chad before the last walk that was held in Toronto this past weekend.

BOOM!-ing with CBC Live @ TIFF

This year, the BOOM! Team will be working in association with CBC Television during the Toronto International Film Festival to help launch the new CBC Live website. This site will bring you the latest and greatest in celebrity news, trends and gossip. From your favorite Canadian movie stars, to international artists, CBC Live will be covering it all, especially all things TIFF.