James Hinchcliffe added to Andretti Autosport Team

Andretti Autosports has signed Canadian born James Hinchcliffe , the 2011 IZOD IndyCar Series Rookie of the Year, to drive the all new GoDaddy car in the 2012 IZOD IndyCar Series.

“Hinch” is extremely web and twitter savvy (@hinchtown) – ideal for the sponsor, consumers, the league, and more!  A lot of his experience online is due to his website, Hinchtown.com, which he has been running for the last 5 years.

In an article released byUSA Today, Hinchcliffe said, “All driver sites were boring. A lot of drivers, because of sponsors, get forced to hold back their personalities, and some really good characters get stifled because they’re supposed to stick to a certain image. I’m not that, and now I’ve got a sponsor that’s edgy and encourages that kind of personality. It just makes so much sense. We can do a lot of fun stuff together.” Needless to say, this was a great move by the team that was looking for a social personality!!!

The whole team at BOOM! Marketing, Andretti Autosport, TEAM Enterprises, and Andretti Sports Marketing are very proud to add James to the team, and wish him all the best this season.

You can follow James on twitter @hinchtown and check out a video from Hinchtown.com here:

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