Posts in February 2012

2012 Autoshows : It's all about the...

By Fabio H Buritica on February 15, 2012
2012 Autoshows : It’s all about the Data

Last month the 44th Annual Montreal International Auto Show kicked off with a bang and the Canadian International Autoshow (@autoshowcanada) will be even bigger in Toronto this week. Thousands of people will attend these shows to get a glimpse of what’s new and innovative in car designs, but for the brands, it’s all about live data capturing. Autoshows provide the perfect setting for car companies to interact and engage with consumers for long periods of time, but driving consumers to purchase isn’t easily done with free samples or coupons here. This is why data capturing is so important. Exciting consumers and creating avenues for long-term communication is what these events are all about.

0
15Feb

Video Editing: The Same Day Edit

By Cameron Roden on February 13, 2012
Video Editing: The Same Day Edit

You went to an event all day and then have the rest of the night to pump out a 1- minute piece for the next day to post on the web. Yes, this does exist and yes it can be difficult. Same day edits are not always the norm, so don’t let this concept stray you from taking on a project, but if you are not prepared and don’t have a bit of a game plan in place, it can sure make for a long night!

0
13Feb

[Video] MDC Next Generation Event...

By Fabio H Buritica on February 9, 2012
[Video] MDC Next Generation Event @Bruce Mau Design & OnBrand

On February 2nd 2012, BMD and OnBrand Packaging came together to host the latest installment of MDC Partners, ‘Next Generation Events.’ It was another great evening where agencies from across the MDC network came together to learn more about one another, meet agency partners and hopefully find some projects to work on together.

0
09Feb

BOOM!er Spotlight - Jessica's...

By Jessica Houghton on February 2, 2012
BOOM!er Spotlight – Jessica’s Charity Event

Hello BOOM! family! My name is Jessica Houghton and it’s been a while since I’ve worked with you all, because I’ve been quite busy. For the past three months, I have been working with my dance studio, Pegsus Studios, to put together their annual benefit concert, Dances of Offering. I have been performing, choreographing, and helping out with this show since it was first put on 10 years ago. This year I am helping to organize the social media and online efforts that go into the planning and promotion of the show. I’d love to share with you what this show is all about and encourage you to come out and enjoy an evening of dance with us!

0
02Feb