Posts by Fabio H Buritica

Last month the 44th Annual Montreal International Auto Show kicked off with a bang and the Canadian International Autoshow (@autoshowcanada) will be even bigger in Toronto this week. Thousands of people will attend these shows to get a glimpse of what’s new and innovative in car designs, but for the brands, it’s all about live data capturing. Autoshows provide the perfect setting for car companies to interact and engage with consumers for long periods of time, but driving consumers to purchase isn’t easily done with free samples or coupons here. This is why data capturing is so important. Exciting consumers and creating avenues for long-term communication is what these events are all about.

On February 2nd 2012, BMD and OnBrand Packaging came together to host the latest installment of MDC Partners, ‘Next Generation Events.’ It was another great evening where agencies from across the MDC network came together to learn more about one another, meet agency partners and hopefully find some projects to work on together.

Andretti Autosports has signed Canadian born James Hinchcliffe , the 2011 IZOD IndyCar Series Rookie of the Year, to drive the all new GoDaddy car in the 2012 IZOD IndyCar Series. “Hinch” is extremely web and twitter savvy (@hinchtown) – ideal for the sponsor, consumers,...

In September, the Jumpstart team took to the road with the Pedal for Kids, bike tour. We shared a few short videos and blog posts the team created here. A group of 23 riders grabbed their bikes and rode across 500km of beautiful BC landscape to help raise funds for the amazing charity. The goal was to raise $200,000 for the organization and through everyone’s hard work and commitment, Jumpstart surpassed this goal by over $40,000!

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

Street food is always an experience, whether it’s a hot dog after a ball game or a sundae from the ice cream truck. But a new trend with Gourmet food trucks is emerging and this has consumers choosing their meals in a whole new way.