Posts by Krista Cressman

Case Study: Royale

By Krista Cressman on March 17, 2011
Case Study: Royale

From vision to reality, the Royale Bathmobile program was brought to life in 2009 and has been on a ‘roll’ ever since! This unique promotional vehicle, with its larger-than-life roll of Royale, never fails to turn a head on its annual road tour across Canada. Consumers interact with Royale Roll Models (Brand Ambassadors) for up to 45 minutes, touching and feeling the quality of Royale products and providing their feedback. Consumers also have the ability to support Royale’s charitable ties by playing the Roll-in-One golf challenge benefiting Children’s Miracle Network/ Shoppers Drug Mart Weekend to End Women's Cancers.

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17Mar

Creating the Critical Path

By Krista Cressman on December 6, 2010
Creating the Critical Path

Organization and time management are critical skills in the world of Experiential Marketing. Part of being a prioritizing and planning guru is using the right tools to help you stay organized in this fast paced environment. One such tool is the Critical Path, also referred to as a Workback Schedule, and for you newbies to experiential, keep this one close as it will be your life preserver when times get stressful.

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06Dec