Posts by Nick Karantjas

“Find us on Facebook.” A tag line we are hearing more and more of these days. It's heard on TV and radio, and the ever recognizable Facebook icon is tagged onto more and more billboards, flyers and magazines everyday. It seems every business is making a concerted effort to let us know how conscious they are of the social media space… well, at least that they have heard of Facebook, anyway.

Internet TV, PVR, and other new media that one would expect a to have negative impact on TV, is in fact doing the opposite. The Twitterverse comes alive during prime time television as viewers seek out real time conversations during their favorite shows. And, despite the capabilities of PVR/DVR and TV’s with built in search capability the majority of viewers would still rather watch their favorite shows at their regularly scheduled time (perhaps so they can tweet about them and make appropriately timed FaceBook updates).

The recent debut of Microsoft’s Kinetic for the Xbox 360 has shown gaming world that controllers are not always needed! Nintendo’s Wii successfully broke the stereotype of the typical video game controller and since then ,we have seen PlayStation follow suit with Move and now Kinetic from Xbox 360.

Analytics company Soysmos recently reported a survey indicating that 71% of Tweets produced no measurable reaction, where 29% did generate a retweet or reply. Almost 3 out of 4, that is a lot of unnoticed tweeting.

A recent survey conducted by AVG has discovered that most children under the age of 2 in North America already have an online presence and Canada is amongst those leading the curve.

This September we saw Blackberry’s announcement of their venture into the tablet market; The BlackBerry Playbook, expected early in 2011. The obvious question now is; Will this pose a real threat to Apple’s “ground-breaking” ipad?

Is TV still an effective tool for marketing? Well according to the Television Bureau of Canada (TBC) it is! They recently released a statement regarding the airing of a 5 week TV campaign for the “Miracle Food” Broccoli, indicating that the campaign was also a...