Posts by Nicole Gallucci

Michael Andretti today announced the launch of Andretti Sports Marketing LLC. The new venture is the result of the business expansion strategy of INDYCAR team Andretti Autosport™ to provide turn-key marketing solutions for companies both within and outside of its sponsor base. Andretti Sports Marketing is collaborating with MDC Partners and its agencies BOOM! Marketing and TEAM Enterprises to deliver a strong network of resources in offering world-class sponsorship activation management, deal structuring, public relations strategy, proprietary data tracking, turn-key marketing consultation, digital solutions, analytics and a complete suite of sports marketing services with a core focus on targeted return on investment for sponsors investing in sports marketing. Andretti Sports Marketing will leverage the considerable expertise of its staff in multiple sports marketing formats on behalf of corporate clients in all forms of sport as well as in professional motorsports where Andretti Autosport™ made its mark as one of North America’s leading sports marketing properties.