Posts in Boom! Brag

Create an engaging and memorable event to drive trial, while providing the perfect setting to educate consumers on the many flavours and benefits of Twinings Tea.

This year the Brita Earth Month Village was our largest Earth Month tour to date. Stopping in Vancouver, Calgary, Toronto and Mississauga, this carbon neutral event sampled 12,000 Brita Slim pitchers to consumers, while asking them to take the pledge to help reduce water bottle waste. This multi-brand tour gave thousands of consumers the opportunity to experience Brita in a whole new way.

From vision to reality, the Royale Bathmobile program was brought to life in 2009 and has been on a ‘roll’ ever since! This unique promotional vehicle, with its larger-than-life roll of Royale, never fails to turn a head on its annual road tour across Canada. Consumers interact with Royale Roll Models (Brand Ambassadors) for up to 45 minutes, touching and feeling the quality of Royale products and providing their feedback. Consumers also have the ability to support Royale’s charitable ties by playing the Roll-in-One golf challenge benefiting Children’s Miracle Network/ Shoppers Drug Mart Weekend to End Women's Cancers.

An evening filled with hors d’oeuvres, glitz and glamour, wine and marketing geniuses, the 2010 PROMO! Awards were held last month at The Carlu in Toronto.  A handful of BOOM!ers attended this year’s “Get Famous” event  that included a red carpet, a step and repeat...