Posts in Marketing Industry

Last month the 44th Annual Montreal International Auto Show kicked off with a bang and the Canadian International Autoshow (@autoshowcanada) will be even bigger in Toronto this week. Thousands of people will attend these shows to get a glimpse of what’s new and innovative in car designs, but for the brands, it’s all about live data capturing. Autoshows provide the perfect setting for car companies to interact and engage with consumers for long periods of time, but driving consumers to purchase isn’t easily done with free samples or coupons here. This is why data capturing is so important. Exciting consumers and creating avenues for long-term communication is what these events are all about.

On February 2nd 2012, BMD and OnBrand Packaging came together to host the latest installment of MDC Partners, ‘Next Generation Events.’ It was another great evening where agencies from across the MDC network came together to learn more about one another, meet agency partners and hopefully find some projects to work on together.

Social media week is back in Toronto for 2012, in its fourth year running the conference takes place across the globe with 16 participating countries. Talks and presentations are being held across Toronto during the week of February 13th-17th. Registration for Social Media Week Toronto (@smwto , #SMWTO) officially opened on January 17th and will stay open up until the event date however they tend to fill up quickly so the sooner you register the better!

Andretti Autosports has signed Canadian born James Hinchcliffe , the 2011 IZOD IndyCar Series Rookie of the Year, to drive the all new GoDaddy car in the 2012 IZOD IndyCar Series. “Hinch” is extremely web and twitter savvy (@hinchtown) – ideal for the sponsor, consumers,...

In September, the Jumpstart team took to the road with the Pedal for Kids, bike tour. We shared a few short videos and blog posts the team created here. A group of 23 riders grabbed their bikes and rode across 500km of beautiful BC landscape to help raise funds for the amazing charity. The goal was to raise $200,000 for the organization and through everyone’s hard work and commitment, Jumpstart surpassed this goal by over $40,000!

Marsha J. Evans, once said “You can have unbelievable intelligence, you can have connections, you can have opportunities fall out of the sky. But in the end, hard work is the true, enduring characteristic of successful people.” Evans was the first woman to command a U.S. naval station and the individual who chaired a task force that developed a strategy to address gender-based issues in the US Navy. To Marsha, her password to success was unlocked by years of hard work and endless efforts. This week, The Women in Leadership Foundation aims to help young women across Canada find and unlock their password to success at the Toronto conference, taking place on October 6th at The Design Exchange.

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

Street food is always an experience, whether it’s a hot dog after a ball game or a sundae from the ice cream truck. But a new trend with Gourmet food trucks is emerging and this has consumers choosing their meals in a whole new way.

How many times has a credit card banner along the rink boards motivated you to go apply for one? Or, how often do you buy a case of wine because it’s the title sponsor of a major event? Most likely your answer is never, yet, we continue to see it all the time. As experiential marketing continues to grow, activating these types of sponsorships has become one of the main pillars of the business. There are many reasons as to why this method of activation is so effective, yet three stand out the most: The chance to be in the right place at the right time; Opportunity to create true moments of brand engagement; Creating strong ROI. Relevant activations ensure that there is a direct relationship between the brand experience and the sponsorship – the connection of the two is where and when the magic happens and leaves an impression that resonates long after the consumer has left the event.

This weekend the Canadian National Exhibition in Toronto and the Pacific National Exhibition in Vancouver kick off! These are two huge events in Canada and draw in thousands of people over a two week period. These events provide a variety of great opportunities for marketers and this week we wanted to explore the Top 5 reasons to activate at these events. From food, to the rides, all of these elements are a great draw for various consumer segments, you just need to know how to find them there!