Posts tagged Agency

QR Codes in Experiential Marketing

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

BOOM! Marketing & George Brown College pt 3

In this episode we asked Emma and Margery how they felt about the tremendous growth of social media and its integration into experiential marketing and the program. The more an experiential marketer can promote their event, before, during and after they activate; the more the integration of these two mediums will rise.

Getting the right footage

Follow these easy and simple tips and your event videos will look as good on the screen as when you executed them in the field. At BOOM! Marketing we love producing content for our clients. If you are interested in our services please feel free to contact info@boommarketing.ca to learn more

Introducing: Steam Whistle

With the New Year, came new possibilities at BOOM! and the opportunity to work with a brand as amazing as Steam Whistle was one of them! We are very happy to report that we have landed a partnership with the ‘Good Beer folks’ and will be launching our first series of activations with them in Ontario!

BOOM!er Spotlight: Maja

It wasn't until a friend of mine, Bryan, who had been working at the Whaleshark Oceanic Research Centre told me about an impoverished neighborhood called Camponado, a few hundred meters from Main Street that I became aware of the alternate reality of the island. Due to time constraints, I had to leave Utila, but flash forward two years later. I pitched the idea of researching the barrio to my MFA thesis advisors at Ryerson University in Toronto, and got on a plane this past November to spend two and a half months on the island.

The Shoppers Drug Mart Weekend to End Women’s Cancers is here!

Hundreds of kilometers are walked, thousands of people unite and millions of dollars are raised, all for one thing; finding a way to end women's cancers. The Shoppers Drug Mart Weekend to End Women’s Cancers is where this all happens and as we touch-down in 5 cities (Ottawa, Montreal, Toronto, Vancouver, Calgary) across our great country to show our support this year, we want to bring you on that journey with us.

Q4W Surprise FLASH MOB!

On a busy Sunday at Metropolis at Metrotown in Burnaby, B.C., our Schick Quattro for Women Stylists were BOOM!ing with their TrimStyle Garden Party activation.

Top 5: Places to take a pic in Canada

With our mobile road tours about to kick off, we asked our online community to let us know the best places to snap a pic across Canada. It was amazing to see the responses we got on both Facebook and Twitter. This week, this list...

Rxhibition: LensCrafters X Luxotica

On May 11th, the beautiful and talented Mena Suvari, was in town as LensCrafters’ special guest for their RxHIBITION, held in downtown Toronto’s club district. The event was hosted in a quaint yet sleek space on Richmond Street, simply called “The Richmond.”

TOP 5: Victoria Day Events

Ahhh the first long weekend to kick off the summer is here! Although we are not officially in the summer season, this long weekend sure does help put us in the spirit!