Posts tagged Andretti

For the few short weeks I’ve been in Toronto, I’ve been asked this series of questions more than a handful of times: ‘Your boss is Michael Andretti? So, you know him?’ These questions are usually posed by one of the many motorsports fans living in this lovely Canadian city. Michael Andretti is typically recognized for his amazing driving career and ownership of Andretti Autosport, an INDYCAR team based out of Indianapolis, IN. However, a recent addition to his current list of recognizable accomplishments is the launch of Andretti Sports Marketing which is coincidentally the same reason I’ve found myself in this fair city.

After years of working together on a project basis, MDC Partners and race car team sponsor (and retired racer) Michael Andretti have formed a new sports marketing and sponsorship company.

A letter from Chairman and CEO of MDC Partners, Mr. Miles Nadal (@MilesNadal) MDC Partners, Marketing Magazine recently covered our newest partner, Andretti Sports Marketing...

Michael Andretti today announced the launch of Andretti Sports Marketing LLC. The new venture is the result of the business expansion strategy of INDYCAR team Andretti Autosport™ to provide turn-key marketing solutions for companies both within and outside of its sponsor base. Andretti Sports Marketing is collaborating with MDC Partners and its agencies BOOM! Marketing and TEAM Enterprises to deliver a strong network of resources in offering world-class sponsorship activation management, deal structuring, public relations strategy, proprietary data tracking, turn-key marketing consultation, digital solutions, analytics and a complete suite of sports marketing services with a core focus on targeted return on investment for sponsors investing in sports marketing. Andretti Sports Marketing will leverage the considerable expertise of its staff in multiple sports marketing formats on behalf of corporate clients in all forms of sport as well as in professional motorsports where Andretti Autosport™ made its mark as one of North America’s leading sports marketing properties.

For the 2nd consecutive year, BOOM! Marketing produced an all-star race weekend kick-off event, on the rooftop of the exclusive Thompson hotel. Mike Conway, Marco Andretti, Danica Patrick and Ryan Hunter-Reay were some of the celebrity drivers in attendance. The legendary Michael Andretti was also present, with of course, the entire Andretti Autosport family, an iconic racing name synonymous with winning.