Posts tagged Blog

Today marked one of the biggest events in 2011, the Royal Wedding. Prince William and Catherine Middleton were wed bright and early this morning in one of the most publicized events of the year. Many of our staff took the time to watch the ceremony and enjoy all of the wedding nostalgia. As they watched, they put on their Experiential Marketer 'Goggles' and took note of so many great elements that were present. So, we made a Top 5 list of Royal Wedding Elements that we feel made the experience of the event that much more radiant.

In a recent article written by Kevin Meany for progressivegrocer.com entitled " Making a connection with the young," he releases insight from his national survey (US based) pointing out the fact that Millennials (consumers 21-25 right now) are drawn to live experiences. The results also link live experiences to increased trial, improved loyalty and garnering word of mouth advertising.

This year will mark Schick Quattro for Women’s 4th year at the event and our BOOM!ers are in full effect. Over the last few days we’ve had our team on site at this mega event and we wanted to share some of their insights with you.

I’ll be the first to admit I watch A LOT of trash, but The Apprentice holds a special place in my heart. Since inception, I would tune in and think, “I can do that!”...and now, I do! For people that don’t understand experiential marketing, I explain how it’s somewhat similar to The Apprentice; our clients give us a challenge and it’s up to us to work with certain tools to make it happen. Each challenge is different, and sometimes stressful, but the end result is always worth it... except if you get fired, of course.

The one thing we all hold near and dear to us as Experienital Marketers are our tools! There are certain essentials you should have in your tool box and this week we wanted to share with you what we believe are the top 5 Tools every event marketer should have to be a lean, mean activating machine!

In todays connected world, we assume we can access the Internet almost anywhere. Every now and again, you run into a venue where accessing their connection is a problem. Be it a private network, or one of those venues that charge you an arm and a leg, per computer, to access their wireless. There are however a number of solutions to still get you online and won’t blow your budget doing it.