Posts tagged BOOM!

Hello and Welcome to BOOM! Banter

By Nicole Gallucci on October 15, 2010
Hello and Welcome to BOOM! Banter

Hello? Is anybody out there? Can you hear me? Can you see me? Will you ever find me? The voice of a brand in today’s crazy world – its like trying to find a needle in a haystack! With over 1,000 TV stations, 800 radio...

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15Oct

Andretti Sports Marketing Launches...

By Nicole Gallucci on October 14, 2011
Andretti Sports Marketing Launches To Provide Best-in-Class Marketing Expertise

Michael Andretti today announced the launch of Andretti Sports Marketing LLC. The new venture is the result of the business expansion strategy of INDYCAR team Andretti Autosport™ to provide turn-key marketing solutions for companies both within and outside of its sponsor base. Andretti Sports Marketing is collaborating with MDC Partners and its agencies BOOM! Marketing and TEAM Enterprises to deliver a strong network of resources in offering world-class sponsorship activation management, deal structuring, public relations strategy, proprietary data tracking, turn-key marketing consultation, digital solutions, analytics and a complete suite of sports marketing services with a core focus on targeted return on investment for sponsors investing in sports marketing. Andretti Sports Marketing will leverage the considerable expertise of its staff in multiple sports marketing formats on behalf of corporate clients in all forms of sport as well as in professional motorsports where Andretti Autosport™ made its mark as one of North America’s leading sports marketing properties.

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14Oct

Women in Leadership Luncheon -...

By BOOM! Banter on October 4, 2011
Women in Leadership Luncheon – Toronto

Marsha J. Evans, once said “You can have unbelievable intelligence, you can have connections, you can have opportunities fall out of the sky. But in the end, hard work is the true, enduring characteristic of successful people.” Evans was the first woman to command a U.S. naval station and the individual who chaired a task force that developed a strategy to address gender-based issues in the US Navy. To Marsha, her password to success was unlocked by years of hard work and endless efforts. This week, The Women in Leadership Foundation aims to help young women across Canada find and unlock their password to success at the Toronto conference, taking place on October 6th at The Design Exchange.

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04Oct

Schneiders Country Naturals Road...

By BOOM! Banter on October 3, 2011
Schneiders Country Naturals Road Tour

This summer, our Country Naturals tour team set out across Canada to spread awareness and create some excitement about a great new line of Schneiders prepared meats, made with all natural ingredients!

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03Oct

Canadian Tire Jumpstart Videos

By BOOM! Banter on September 30, 2011
Canadian Tire Jumpstart Videos

Here is the latest video from the Canadian Tire Jumpstart Tour, as well as a few from the road

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30Sep

QR Codes in Experiential Marketing

By Fabio H Buritica on September 26, 2011
QR Codes in Experiential Marketing

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

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26Sep

The Jumpstart Blog

By BOOM! Banter on September 22, 2011
The Jumpstart Blog

Here are a few blog posts from our CT Jumpstart tour blog. You can visit us at www.ctjumpstart.tumblr.com to see all of our posts from the road 1. Our daily travel maps: http://ctjumpstart.tumblr.com/post/10245963308/ctjumpstartroute 2. (Video) Meet Team Legacy: “We can’t wait to share our stories...

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22Sep

A letter from Chad Cieslik

By BOOM! Banter on September 12, 2011
A letter from Chad Cieslik

We've known Chad Cieslik for two years now and we've seen him act as a beacon of hope, an inspiring man and an individual who won't give up the fight against cancer. We were so happy to find out he wanted to share this letter with all of you. We encourage you to take these words of inspiration and use them to motivate you to join the walk next year! This was written by Chad before the last walk that was held in Toronto this past weekend.

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12Sep

BOOM!-ing with CBC Live @ TIFF

By Fabio H Buritica on September 7, 2011
BOOM!-ing with CBC Live @ TIFF

This year, the BOOM! Team will be working in association with CBC Television during the Toronto International Film Festival to help launch the new CBC Live website. This site will bring you the latest and greatest in celebrity news, trends and gossip. From your favorite Canadian movie stars, to international artists, CBC Live will be covering it all, especially all things TIFF.

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07Sep

3 Reasons to Activate a Title...

By Fabio H Buritica on August 24, 2011
3 Reasons to Activate a Title Sponsorship

How many times has a credit card banner along the rink boards motivated you to go apply for one? Or, how often do you buy a case of wine because it’s the title sponsor of a major event? Most likely your answer is never, yet, we continue to see it all the time. As experiential marketing continues to grow, activating these types of sponsorships has become one of the main pillars of the business. There are many reasons as to why this method of activation is so effective, yet three stand out the most: The chance to be in the right place at the right time; Opportunity to create true moments of brand engagement; Creating strong ROI. Relevant activations ensure that there is a direct relationship between the brand experience and the sponsorship – the connection of the two is where and when the magic happens and leaves an impression that resonates long after the consumer has left the event.

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24Aug