Posts tagged Brita

This weekend the BRITA team is back at it again, with their sponsorship of the BMO Vancouver Marathon. This will be Brita’s second year at the event and it promises to be the biggest and best yet!

With a sunny first stop in Vancouver followed by a snowy second stop in Calgary, the next stop this week in Toronto (April 21st) is sure to continue to build the momentum among consumers to www.filterforgood.ca Lead by Brita® the tour includes other like-mined partners such as MAJESTA and GreenWorks™.

“ALL HANDS ON DECK (AHOD)” is a term we use at BOOM! to describe an event that requires our entire head office team to pitch in and help activate. They result from a combination of sheer magnitude and our dedication to excellence - which we’ve coined “The BOOM! Standard.” These events are not your typical execution where a small team of brand ambassadors can manage the entire day’s work. AHOD days tend to fill a massive venue like Toronto’s Yonge and Dundas Square, where in a single day, we can interact with upwards of 50,000 consumers.

This week, we had so many good ideas that we had to make it a TOP 6!