Posts tagged Creative

How Computer Tablets are Impacting Experiential Marketing

As sales of the iPad exploded over the holiday season, I felt it was important to take a look at how Tablet technology is becoming an important element in our industry. In a recent EMF and IMI International study, it was found that experiential programs that include a drive to web create stronger purchase conversion (more than 30% over the IMI International standard action line) by extending the live experience and brand conversations online.

Photography Essentials for Anyone and Everyone

In my first photography blog, I discussed the importance of shooting with “feeling” to help navigate a busy special event. Of course knowing a few fundamentals never hurts either, and definitely helped me improve over the years. In the BOOM! spirit of “sharing”, here’s a few basic principles for ANYONE with a camera (point & shoot, SLR or Pro) to help you make the most of your shots …

What's in a uniform?

What’s in a uniform?

In a growing business things need to change, but what about the things that always need to be the same? Andrew looks at the uniform processes that help companies define their brand.

TOP 5: Reasons to Blog!

This is our fist top 5 list and we thought it fitting to make it about our top five reasons to blog!