Posts tagged Creativity

A curious mind is what drives every individual’s creativity. It’s the voice inside our head that tells us to ignore the “experts opinion” and get our hands dirty.

As sales of the iPad exploded over the holiday season, I felt it was important to take a look at how Tablet technology is becoming an important element in our industry. In a recent EMF and IMI International study, it was found that experiential programs that include a drive to web create stronger purchase conversion (more than 30% over the IMI International standard action line) by extending the live experience and brand conversations online.

Recently thousands of people descended upon the Direct Energy Centre to check out the One-of-a-Kind Show. Being immersed in the experiential world just over a year, my eyes were open to elements I’d not appreciated before.

Organization and time management are critical skills in the world of Experiential Marketing. Part of being a prioritizing and planning guru is using the right tools to help you stay organized in this fast paced environment. One such tool is the Critical Path, also referred to as a Workback Schedule, and for you newbies to experiential, keep this one close as it will be your life preserver when times get stressful.