Posts tagged Events

On February 2nd 2012, BMD and OnBrand Packaging came together to host the latest installment of MDC Partners, ‘Next Generation Events.’ It was another great evening where agencies from across the MDC network came together to learn more about one another, meet agency partners and hopefully find some projects to work on together.

Social media week is back in Toronto for 2012, in its fourth year running the conference takes place across the globe with 16 participating countries. Talks and presentations are being held across Toronto during the week of February 13th-17th. Registration for Social Media Week Toronto (@smwto , #SMWTO) officially opened on January 17th and will stay open up until the event date however they tend to fill up quickly so the sooner you register the better!

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

How many times has a credit card banner along the rink boards motivated you to go apply for one? Or, how often do you buy a case of wine because it’s the title sponsor of a major event? Most likely your answer is never, yet, we continue to see it all the time. As experiential marketing continues to grow, activating these types of sponsorships has become one of the main pillars of the business. There are many reasons as to why this method of activation is so effective, yet three stand out the most: The chance to be in the right place at the right time; Opportunity to create true moments of brand engagement; Creating strong ROI. Relevant activations ensure that there is a direct relationship between the brand experience and the sponsorship – the connection of the two is where and when the magic happens and leaves an impression that resonates long after the consumer has left the event.

In this episode we asked Emma and Margery how they felt about the tremendous growth of social media and its integration into experiential marketing and the program. The more an experiential marketer can promote their event, before, during and after they activate; the more the integration of these two mediums will rise.