Posts tagged Experiential

We have all seen those tiny black and white squares that are pixilated on posters in the subway, on packaged goods and magazine covers. These are known as QR Codes, or Quick Response Codes. These codes are able to bring people to microsites, register them for news updates or even to view online videos. Currently, the technology is not perfect, but it seems the potential could be limitless. Tesco, a major grocery store chain from the UK, has taken advantage of this to better position themselves in the South Korean Market.

In this episode we asked Emma and Margery how they felt about the tremendous growth of social media and its integration into experiential marketing and the program. The more an experiential marketer can promote their event, before, during and after they activate; the more the integration of these two mediums will rise.

Last week we premiered part 1 of our 3 part series with the George Brown College, Sport and Event Marketing program. Emma Stringer gave us some great insights into the event industry in Toronto today and what makes for a great event. This week, we are sharing an interview with Margery Taylor. According to the College's website "Margery has led the curriculum development for the Sport and Event Marketing and Strategic Relationship Marketing programs and provides support to the Program Advisory Committee of the Post Graduate Certificate Marketing programs" at the school.

We decided to team up with George Brown College, to get a better understanding of the Sport and Event Marketing Post Graduate Degree program, that has seen thousands of students successfully graduate and become part of the innovative wave and growth in Experiential Marketing. We conducted interviews with program coordinator Margery Taylor and Professor Emma Stringer to get their take on the state of the industry and how their program adjusts to the changing tides.