Posts tagged Media

Internet TV, PVR, and other new media that one would expect a to have negative impact on TV, is in fact doing the opposite. The Twitterverse comes alive during prime time television as viewers seek out real time conversations during their favorite shows. And, despite the capabilities of PVR/DVR and TV’s with built in search capability the majority of viewers would still rather watch their favorite shows at their regularly scheduled time (perhaps so they can tweet about them and make appropriately timed FaceBook updates).

Analytics company Soysmos recently reported a survey indicating that 71% of Tweets produced no measurable reaction, where 29% did generate a retweet or reply. Almost 3 out of 4, that is a lot of unnoticed tweeting.

A recent survey conducted by AVG has discovered that most children under the age of 2 in North America already have an online presence and Canada is amongst those leading the curve.

Today, social media is being integrated into all sorts of marketing campaigns. As experiential marketers, we strive to have consumers talking about our programs before, during and after an event. These days, the chatter taking place on various social networks not only helps us understand our consumer, but can vastly increase our reach.

Is there one formula to measure Social Media and its influence for brands?

Hello all! Simply put, I'm here to talk to you about my re-integration into the working world, about being a new mother and trying to figure out this social media stuff!

"For starters I'll have 'Le Facebook' with a side of 'Twitter'. For my main course let's go with some 'BOOM! Banter,' with a side of 'LinkedIn.' And for desert, some 'YouTube' lightly sprinkled with 'Flikr." This is just some of my social media intake..