Posts tagged Mobile

Last month the 44th Annual Montreal International Auto Show kicked off with a bang and the Canadian International Autoshow (@autoshowcanada) will be even bigger in Toronto this week. Thousands of people will attend these shows to get a glimpse of what’s new and innovative in car designs, but for the brands, it’s all about live data capturing. Autoshows provide the perfect setting for car companies to interact and engage with consumers for long periods of time, but driving consumers to purchase isn’t easily done with free samples or coupons here. This is why data capturing is so important. Exciting consumers and creating avenues for long-term communication is what these events are all about.

Today we wanted to look at DropBox.com. This service works just like a server at your office or the same way an FTP site would, but without all of the complicated logins and passwords. You could also call it a cloud system (see: http://en.wikipedia.org/wiki/Cloud_computing), or a server that lives somewhere in the world and stores your files, pics, videos, etc.

Remember that saying your parents and school teachers used to drill into your head when you were younger? Does “safety first” ring a bell? Well, hopefully that advice stuck with you if you’re planning on embarking on a mobile tour.

As sales of the iPad exploded over the holiday season, I felt it was important to take a look at how Tablet technology is becoming an important element in our industry. In a recent EMF and IMI International study, it was found that experiential programs that include a drive to web create stronger purchase conversion (more than 30% over the IMI International standard action line) by extending the live experience and brand conversations online.

This September we saw Blackberry’s announcement of their venture into the tablet market; The BlackBerry Playbook, expected early in 2011. The obvious question now is; Will this pose a real threat to Apple’s “ground-breaking” ipad?