Posts tagged Social

“Find us on Facebook.” A tag line we are hearing more and more of these days. It's heard on TV and radio, and the ever recognizable Facebook icon is tagged onto more and more billboards, flyers and magazines everyday. It seems every business is making a concerted effort to let us know how conscious they are of the social media space… well, at least that they have heard of Facebook, anyway.

As the rhetoric goes, for those of you who don’t know about MDC Partners, it is a “Progressive Marketing and Communications Network, championing the most innovative, entrepreneurial talent.” Funny thing is, it’s not rhetoric!

As sales of the iPad exploded over the holiday season, I felt it was important to take a look at how Tablet technology is becoming an important element in our industry. In a recent EMF and IMI International study, it was found that experiential programs that include a drive to web create stronger purchase conversion (more than 30% over the IMI International standard action line) by extending the live experience and brand conversations online.

November 2nd was the Canadian Marketing Associations annual Digital Day. Companies like Wikipedia, Google, Facebook and HP were present with plenty to share. After the first few speakers I began to recognize a theme my parents had embedded in my brain growing up - ‘Sharing is caring.” Whether it’s users on branded wiki’s editing and sharing information about TV shows, to collaborations between brands and consumers on Facebook, the interconnectedness of the web has brands sharing with consumers and vice versa, on a level never seen before.

Analytics company Soysmos recently reported a survey indicating that 71% of Tweets produced no measurable reaction, where 29% did generate a retweet or reply. Almost 3 out of 4, that is a lot of unnoticed tweeting.

A recent survey conducted by AVG has discovered that most children under the age of 2 in North America already have an online presence and Canada is amongst those leading the curve.

Today, social media is being integrated into all sorts of marketing campaigns. As experiential marketers, we strive to have consumers talking about our programs before, during and after an event. These days, the chatter taking place on various social networks not only helps us understand our consumer, but can vastly increase our reach.

Is there one formula to measure Social Media and its influence for brands?