Posts tagged Technology

Last month the 44th Annual Montreal International Auto Show kicked off with a bang and the Canadian International Autoshow (@autoshowcanada) will be even bigger in Toronto this week. Thousands of people will attend these shows to get a glimpse of what’s new and innovative in car designs, but for the brands, it’s all about live data capturing. Autoshows provide the perfect setting for car companies to interact and engage with consumers for long periods of time, but driving consumers to purchase isn’t easily done with free samples or coupons here. This is why data capturing is so important. Exciting consumers and creating avenues for long-term communication is what these events are all about.

In todays connected world, we assume we can access the Internet almost anywhere. Every now and again, you run into a venue where accessing their connection is a problem. Be it a private network, or one of those venues that charge you an arm and a leg, per computer, to access their wireless. There are however a number of solutions to still get you online and won’t blow your budget doing it.

As sales of the iPad exploded over the holiday season, I felt it was important to take a look at how Tablet technology is becoming an important element in our industry. In a recent EMF and IMI International study, it was found that experiential programs that include a drive to web create stronger purchase conversion (more than 30% over the IMI International standard action line) by extending the live experience and brand conversations online.

The recent debut of Microsoft’s Kinetic for the Xbox 360 has shown gaming world that controllers are not always needed! Nintendo’s Wii successfully broke the stereotype of the typical video game controller and since then ,we have seen PlayStation follow suit with Move and now Kinetic from Xbox 360.